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	Employed full-time		Employed part-time
	Self employed		Full-time student
	Unemployed and looking for work		Unemployed short-term sick
	Unemployed long-term sick		Home maker/looking after kids
	Retired

	O2		Virgin
	EE		Tesco Mobile
	3		Vodafone
	Other		No mobile

	BT		TalkTalk
	Sky		Virgin
	O2		EE
	Plusnet		AOL
	Other		No broadband

	Analogue		Digital Freeview
	Virgin Media		BT Vision
	Sky TV		No TV in household
	Now TV

	Main Shop	Top-up Shop	Rarely use	Never use
Sainsbury's
Tesco
Morrisons
ASDA
Waitrose
M&S
Lidl
ALDI
Iceland

VICKY KENNEDY RESEARCH